• Branding
  • Editorial

Pratear Riverside Village is a VIC Properties project that is unique and unrepeatable in Lisbon’s overview. A work by Renzo Piano, Prata represents an excellent harmony between location, architecture, and urbanism in a true neighbourhood environment — peaceful yet full of life.

Aiming to strengthen the public’s perception of Prata Riverside Village as a neighbourhood and fostering the local feeling of the community, we developed the “” brand: a magazine that points out its unique residential concept. “” mirrors what it’s like to live in Prata; it is to share and appreciate every moment in day-to-day life; it is choosing the quality of life and unique experiences; it is overlaying life with well-being, art, and culture.

Edition #01

With two annual editions, the first edition of Pratear presents Prata as a futuristic space. Renzo Piano’s project —architect of the spoken light and lightness— is the perfect balance between aesthetics and function: two forces that define architecture.

The project’s special launch edition reflects its creator’s dream: a silver edition, colour of the future, of the Tejo River, and of Prata Riverside Village.

Copywrite: Raquel Silva